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Deriving Value From Conversations About Your Brand

Koen Pauwels' co-authored research focused on customer conversations and their impact on purchase decisions is featured by MIT Sloan Management Review.


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December 3, 2018

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https://sloanreview.mit.edu/article/deriving-value-from-conversations-about-your-brand/?utm_source=newsletter&utm_medium=email&utm_content=Deriving%20Value%20From%20Conversations%20About%20Your%20Brand&utm_campaign=Enews%20GEN%2012/04/18

Koen Pauwels' co-authored research focused on customer conversations and their impact on purchase decisions is featured by MIT Sloan Management Review.