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Does showing friends’ likes help or hurt your brand’s ad?

Does giving friends likes on Facebook hurt or help consumer response to the brand’s advertising? Koen Pauwels examines Facebook likes, with his recent MIT Conference on Digital Experimentation in mind, on his blog.


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October 29, 2018

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https://analyticdashboards.wordpress.com/2018/10/29/does-showing-friends-likes-help-or-hurt-your-brands-ad/

Does giving friends likes on Facebook hurt or help consumer response to the brand’s advertising? Koen Pauwels examines Facebook likes, with his recent MIT Conference on Digital Experimentation in mind, on his blog.