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Mark Ritson: Byron Sharp is wrong – of course brand perceptions influence sales


Koen Pauwels is featured in Marketing Week for his research on brand perception and brand sales; his opinion is noted as different and more accurate than Byron Sharp's recent book on the subject.

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August 16, 2018

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https://www.marketingweek.com/2018/08/16/mark-ritson-byron-sharp-brand-perceptions/

Koen Pauwels is featured in Marketing Week for his research on brand perception and brand sales; his opinion is noted as different and more accurate than Byron Sharp's recent book on the subject.