Jasmine Roth, DMSB’08, is the host of HGTV’s Hidden Potential, a show that seeks to better incorporate the personalities of people into their current homes.
Some of the projects she undertakes include creating more usable space for expecting couples or brightening up the home of an always traveling couple.
Halfway through the first season of the show, Roth believes the experience is “a dream I didn’t even know I had, coming true.”
Roth entered the workforce in 2008 – right at the height of the Great Recession. With three co-op experiences while at Northeastern University, one in a staffing company in downtown Boston, one in real estate, and one in the human resources department of a capital group, she knew she was ready to take on the challenge.
After graduation, Roth moved to Southern California and took a job at a consulting company. With her husband, Brett Roth, DMSB’08, she bought a plot of land to build a house. She made time to work with the contractor and discovered that she loved the home building process.
“It was a moment where I got into something I knew very little about,” Roth said. “Just recognizing you’re the new kid on the block and being curious was what I loved about it, though. I still learn something new every day. And I was really able to take the skills I’d learned in my other positions in school and on co-op to construction, which was unique.”
Roth started a small building and design company in 2012, and was approached by HGTV who saw her work on Instagram, which led to her show Hidden Potential.
“The cool thing about the show is that I get to know these homeowners, then I kick them out and make their home completely unique for that family,” she said.
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