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Enhancing customer insights with public location data

Fareena Sultan's co-authored research on vigilant marketing intelligence, "Enhancing customer insights with public location data," was published in Harvard Business Review.


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June 12, 2018

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https://hbr.org/2018/06/enhancing-customer-insights-with-public-location-data

Fareena Sultan's co-authored research on vigilant marketing intelligence, "Enhancing customer insights with public location data," was published in Harvard Business Review.