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How consumer talk supercharges advertising

Koen Pauwels' research, focused on the link between consumer conversations and sales, is referenced in a recent Adweek article.


Published

April 17, 2018

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https://www.adweek.com/digital/how-consumer-talk-supercharges-advertising/

Koen Pauwels' research, focused on the link between consumer conversations and sales, is referenced in a recent Adweek article.