In the Media

Discussion: Why are so many brand categories woefully bad at word-of-mouth?


http://www.retailwire.com/discussion/why-are-so-many-brand-categories-woefully-bad-at-word-of-mouth/?utm_source=partner-pub&utm_medium=The%20Wise%20Marketer

Koen Pauwels is featured by RetailWire for his recent study on the impact of offline and online conversations on consumer sales.