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Behavioral economics finally goes mainstream: 4 essential reads

Mary Steffel and her co-authors question if it's ethical to ask people to "opt out" rather than "opt in." The Conversation named their research one of 2017's "four essential reads on behavioral economics."

Published

January 2, 2018

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http://www.chicagotribune.com/sns-behavioral-economics-finally-goes-mainstream-4-essential-reads-88970-20171221-story.html

Mary Steffel and her co-authors question if it's ethical to ask people to "opt out" rather than "opt in." The Conversation named their research one of 2017's "four essential reads on behavioral economics."