The D’Amore-McKim School of Business recently held the 8th annual Northeastern University Consortium for Undergraduate International Business Education (CUIBE) case competition. Sixty-four students from 16 institutions, including D’Amore-McKim, participated.
This year’s case study was titled, “Managing A Severe Crisis: Pharmacorp in Ukraine,” which included particularly difficult market development challenges that are extremely relevant to today’s global business environment. The competitors had 24 hours to analyze the case, identify business issues, assess foreign market complexities, determine a strategy and solution, and develop a 15-minute presentation for the first round of judges. The winning team of each initial round went on to the finals where the winner was selected.
“A team of four students must draw on their collective knowledge and collaborate to give a solution to a real business problem in a short period of time,” said D’Amore-McKim Professor Nicholas Athanassiou. “Think of this as the intellectual equivalent of a pentathlon competition.”
The 15 executive judges commented on the especially impressive work of this year’s teams, which made it difficult to determine a winner from the talented selection of students. The team from the University of Hawaii - Manoa placed first, followed by Washington University in St. Louis and Washington State University.
Northeastern University’s undergraduate international business program is ranked 9th in U.S. News and World Report’s “Best Undergraduate International Business programs 2018.”