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How to nudge your customers without pushing them away

Mary Steffel and co-researchers examine default choices and how they can influence consumer decisions.

Published

October 28, 2016

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https://hbr.org/2016/10/how-to-nudge-your-customers-without-pushing-them-away?utm_source=twitter&utm_medium=social&utm_campaign=harvardbiz

Mary Steffel and co-researchers examine default choices and how they can influence consumer decisions.