Indoor farmers market brings Northeastern entrepreneurs back to their roots


Miriam Morales, E'90 talks to a passerby during The Market, a farmer's market-style event. Photo by Adam Glanzman/Northeastern University.

The Market, an indoor farmer’s market-style event hosted by Northeastern’s Office of Alumni Relations, was held this past week. The Market highlights the entrepreneurial ecosystem of Northeastern, with many students and alumni participating.

New Grounds Food, an all-natural energy bar complete with a whole cup of coffee, was just one of many brands present at The Market. The company won audience favorite at the 2013 Husky Startup Challenge, receiving $10,000 in gap funding from IDEA, the university’s student-run venture accelerator.

New Grounds Food is currently under the direction of seniors Johnny Fayad and Ali Kothari, both DMSB’17.

“North­eastern has the infra­struc­ture that allows entre­pre­neurs to thrive,” said Nick Passaro, DMSB’18, who runs e-commerce for the company.

DRINKMaple, founded by Northeastern alumna Kate Weiler, CP’13 was one of a few drink options featured at The Market, also formed as an IDEA venture. DRINKMaple, a sports drink created from pure maple sap, is an alternative to many products available on the market now.

Lamar Letts, DMSB’17, was also present at The Market with his sports drink Hylux. Made with all-natural ingredients and high levels of potassium, as well as vitamins, Hylux is a combination of health and hydration.

Letts credits the Northeastern community for helping him succeed, “I was totally new to this, and I needed a food sci­en­tist, a source for bottles—everything,” he said. “The expo­sure here is incred­ible and there are men­tors who are familiar with sit­u­a­tions like mine and helped when I needed it.”

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