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Dreamfuel secures spots for Olympic athletes in Rio 2016

Dreamfuel, an IDEA venture founded by Emily White, AS’05, is a crowdfunding organization created for athletes of all levels to launch and secure fundraising campaigns in order to compete, travel and train. Dreamfuel helped Olympic gold medalist Anthony Ervin travel to Rio this summer.


August 16, 2016

Photo courtesy of Northeastern Athletics.

Emily White, AS’05, entrepreneur and founder of the management firm, Whitesmith Entertainment, didn’t just stop when she reached her own dreams, but is helping others reach theirs as well.

Although she was always interested in music management, completing eight co-ops and internships in the music industry as a Northeastern student, White also enjoyed her time as a star athlete, ultimately combining those two passions to create her IDEA venture, Dreamfuel.

Dreamfuel is a crowdfunding organization created just for athletes. Working with individuals and teams to raise money for training, travel, equipment and other expenses, Dreamfuel enables athletes who once had no means to compete, to succeed.

In addition to helping athletes raise money, Dreamfuel works to develop social media presence and personal brand, raising awareness of an athlete’s path toward their goals, as well as enhancing the chance of receiving coveted sponsorships.

Managed by Dreamfuel, Anthony Ervin has won gold in the 2016 Rio Olympics. Along with his teammates on the men’s U.S. swim team, Ervin secured gold in the 4x100m freestyle relay. He also won gold for his performance in the Men’s 50 mm freestyle.

White credits Northeastern with the successes she has achieved in her career and life.

"Everything I learned from Northeastern swimming — teamwork, leadership work ethic, time management — I've applied directly to my career," White said.

Read more about White and Dreamfuel here.