Lamar Letts, DMSB’17, hopes to change the typical sports drink taste, and health benefits, with the development of Hylux, a hydrating alternative to other athletic drinks on the market. Available as vitamin-enhanced water, with flavors like, berry mix, strawberry kiwi, and lemon lime, Hylux has all-natural ingredients and high levels of potassium.
Created with competitors in mind, it has more electrolytes than VitaminWater and less sugar than Gatorade, highlighting a health-centric focus for the serious athlete. Hylux is currently being sold in Boston gyms and health clubs such as Republic Fitness and Velo-City, in addition to Northeastern’s campus grocery store Wollastons.
Letts received $10,000 in gap funding from Northeastern’s student-run venture accelerator, IDEA, assisting in product redesign, public relations and intellectual property challenges.
“IDEA has enabled me to get insight from people in the field while learning a lot about running a business,” says Letts. “I love the competition in the sports drink field and it’s definitely where I want to stay.”
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