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Recent alumna brings entrepreneurship to fitness

For Caroline-Christine Wilhelm, DMSB’10, the drab exercise clothes filling European workout studios spelled “opportunity.”


By: Thea Singer

November 20, 2015


Caroline-Christine Wilhelm launched an online business that married fashion to fitness. Photo by Copé Active..

Encouraged by classmates’ praise for her sleek outfits and a retail market hole she noticed abroad, Caroline-Christine Wilhelm, DMSB’10, launched Copé Active in July to bring the colorful active-wear leggings and tops of New York across to her native Europe.

“Think runway for the gym,” she told news@Northeastern in a phone interview from London.

Wilhelm credits her success in large part to Northeastern’s brand and the support and real-world experiences she garnered during her undergraduate years.

 “We weren’t just looking at old case studies,” she said. “The co-op experience was incorporated in every class.”

Read the full story at news@Northeastern »

Catch Wilhelm on Periscope (@Northeastern) today at 2pm »