Creativity in Business for Freshman D'Amore-McKim A Capella Singer

By: Emily Turner

Peter St. Lawrence (Nor'easters/Becca Chairin)

Singing was not in Peter St. Lawrence’s original plan when he arrived at Northeastern in the fall. He sang in high school, and wanted to focus on his studies in college. Then he heard the Nor’easters co-ed a capella group perform at a convocation ceremony.

“I tried out on a whim,” St. Lawrence said. “There was absolutely no plan going in.”

That was in September. Today, after recently finishing his freshman year, St. Lawrence, a Business Administration major in the D’Amore-McKim School of Business, has performed as baritone/tenor in the Nor’easters group across stages, in competition, and soon, national television.

Beginning Wednesday, May 13, at 10 p.m. ET on Pop, the Nor’easters will be featured as part of a new reality docu-series, Sing It On. The show is executive-produced by John Legend, and follows five collegiate a cappella groups on their journey to the International Championship of Collegiate A Cappella (ICCA) Finals.

Filming for the show began in February and ended just two weeks ago, spanning much of St. Lawrence’s second semester of freshman year. Throughout the year, he juggled Nor’easters practices, performances, and publicity obligations, with school work and even running practices for Varsity Baseball as team manager.

“It’s a lot of time management skills,” St. Lawrence said.

During the ICCA season this spring, St. Lawrence found himself going from 8:00 a.m. to 10:30 p.m. from five to six days a week including two hours of practice each night with the Nor’easters.

It was only later in the fall that St. Lawrence decided to major in business after taking a course in social entrepreneurship. It was the creative group projects which sparked his interest, according to St. Lawrence. His final group project was to create a social business which was tackling compost.

“I felt like what I was learning was really useful. It could actually be applied,” he said.

Now that the semester is finished, St. Lawrence can reflect on his first year and take a moment to relax.

“It’s crazy to think about now. I now have a full day of nothing!”

But it might not be for long. The skills he learned this year like team building, leadership, learning music, and just getting through rehearsal, are preparing him for the real world, according to St. Lawrence. He’s currently seeking a summer internship in Boston that focuses on marketing.

“I like to think more about the strategy behind getting people to buy products,” he said.

He hopes to use the lessons he’s learned from his time on the Nor’easters to further his interests in business. For his creative interests, business has been the perfect fit for St. Lawrence. “It strikes the perfect balance between logic and creativity.”

For more on Sing it On, visit