Undergrad team places 2nd in annual NU-CUIBE case competition


The D’Amore-McKim School of Business undergraduate team of Tianyuan (Tian) Bai, Megan Reuss, Maxim (Max) Russkikh, and Mary Tobin, along with their advisor Will Lovely, placed second at this year’s Northeastern University – Consortium for Undergraduate International Business Education (NU-CUIBE) International Business Case Competition, held on campus from Oct. 30-Nov. 1, 2014. The team from Washington State University won the overall competition, and teams from James Madison University and American University placed 3rd and 4th respectively. 

“Tian, Megan, Max, and Mary embody the best and brightest that D’Amore-McKim has to offer,” said Lovely. “Their accomplishments are a reflection of their intellect, talents, hard work, and dedication. Moreover, they represented the school very well as gracious hosts, making all participating schools feel welcome. I couldn’t be more proud of our team this year.” 

Sixteen teams from North American universities participated in this year’s NU-CUIBE Case Competition, which gives students the opportunity to showcase their international business knowledge and hone their analytical capabilities, critical thinking, and presentation skills in an intellectually demanding and highly competitive setting.

Each team of four undergraduate students was presented with a case study they had never seen before on Thursday evening. The following evening, they submitted a 15-minute presentation. On Saturday morning, the group presented their solution to separate panels of independent judges. The four winners of this first round then went head-to-head during a final round on Saturday afternoon judged by a different set of independent judges. Teams take names that disguise the institutions they represent, so judges do not know where the teams are from until the results are announced Saturday afternoon.

The competition is annually organized by and held at D’Amore-McKim, and it is sanctioned by CUIBE. D’Amore-McKim is a founding member of this organization, which has 34 members who are dedicated to undergraduate international business education excellence. Northeastern has hosted this competition since 2010.

Students interested in participating in next year’s NU-CUIBE competition are encouraged to contact Professor Lovely (w.lovelyiii@neu.edu), who is already recruiting for next year’s DMSB team.