Max Kaye, CEO of IDEA, Northeastern's student-run venture accelerator, writes in this Boston.com article about the power of "human capital." As demonstrated in the MITX Up event where marketing, creative, and communications professionals meet with start-ups and brainstorm how to make the business venture strategically sound and getting it off the ground. As Kaye describes it, "The quality of knowledge transfer is incredibly high." He continues, I see all of the [MITX Up] activity unfolding at Northeastern on a daily basis. Northeastern has realized the importance of supporting the entrepreneur, beginning at the undergraduate level with IDEA, and driving that support outwards to alumni. Our ventures are materially better off as a result, and the ecosystem continues to grow stronger."