Yule, JA., Hill, KH. (2015) “Scale development of PENTS: Measuring patients’ evaluation of physicians’ non-technical skills”. The American Marketing Association, San Antonio, 13-15th Feb 2015
Hill, KH., Yule, JA. (2015) “The influence of emotional responses on service recovery efforts”. The Association for Consumer Research, New Orleans, 1-4th Oct 2015 .
Yule, J.A., Wigley, S.M., Almond, K., and Teller, C.T. (2012). “The ‘Obesity Crisis’ and Fashion Retailing – a UK view”. 19th International Conference on Recent Advances in Retailing and Consumer Services Science, Vienna, 9-12th July 2012.
Young, J.A., Little, D.C., Kelling, I., Murray, F., Yule, J.A. (2012). Contemporary Communications: Creating or confusing values in disparate global seafood value chains. World Aquaculture Society Meeting, Prague, 1-5th September 2012.
Thomson, J.A. Shaw, D.S. (2011).“Spirits in a Material World: An exploratory study of neutralisation in the spirituality market” European Marketing Academy Conference, Slovenia 24-27th May 2011.
Thomson, J.A, Wigley S.M. (2011) “Understanding Self Advertising on Social Networking Sites: An Application of Festinger’s Social Comparison Theory” 18th International Conference on Recent Advances in Retailing and Consumer Services Science, San Diego, 15-18th July 2011 1.
Thomson, J.A., Wigley, S.M., Parker, C. (2010) “Kate Loves Topshop: Celebrity Endorsement and the Lovemarks Concept in a Fashion Retail Context” 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, 2-5th July 2010.