Assistant Professor, Marketing

Mary Steffel

202 Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000

617.373.3859
m.steffel@northeastern.edu


Profile

Education

Ph.D., Marketing, University of Florida

Ph.D., and MA, Psychology, Princeton University

B.A., Psychology, Columbia University

Research & Teaching Interests

Professor Steffel's research is at the interface of consumer behavior, social psychology, and judgment and decision making. She employs experimental research methods to examine when consumers call upon others to help them make decisions, identify the barriers to accurately gauging others' preferences and effectively choosing on their behalf, and determine how these barriers can be overcome. Her work has appeared in journals such as the Journal of Consumer Research, Journal of Personality and Social Psychology, Medical Decision Making, and Health Psychology. She teaches Consumer Behavior at the masters and undergraduate levels.

Industry & Academic Experience

As an expert on the psychology of gift giving, Professor Steffel has provided consulting services to Hallmark's eCard Division and several other gift and gift card companies. Before joining Northeastern University, Professor Steffel served as an Assistant Professor of Marketing at the University of Cincinnati, where she served as director of the Choice And Thought (CAT) Lab and founder of the Research Assistant Program in Marketing.

Services to the Profession

Professor Steffel is co-organizer of the 2016 Judgment and Decision Making Pre-Conference at the Society for Personality and Social Psychology Conference and is on the program committee of the 2016 Society for Consumer Psychology Conference. She has served on the editorial review board for the Association for Consumer Research Conference, as co-organizer of the Women in Judgment and Decision Making Networking Event, and as an ad-hoc reviewer for several marketing and psychology journals and conferences.

Awards & Recognition

Marketing Science Institute Research Competition on "Social Interactions and Social Media Marketing" Winner (2014)

Georgetown Consumer Market Insights Challenge Award Winner (2014)

Society for Consumer Psychology Dissertation Proposal Competition Winner (2011)

Publications

Selected Publications

Williams, Elanor F., and Mary Steffel (2014), "Legitimate Enablement or Unfair Embellishment?: Double Standards in the Use of Enhancing Products by Self and Others," Journal of Consumer Research, 41 (2), 506-25.

Steffel, Mary, and Robyn LeBoeuf (2014), "Over-Individuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts," Journal of Consumer Research, 40 (6), 1167-80.

Steffel, Mary, and Daniel M. Oppenheimer (2009), "Happy By What Standard? The Role Of Interpersonal And Intrapersonal Comparisons In Ratings Of Happiness," Social Indicators Research, 92 (1), 69-80.

Pronin, Emily, John J. Fleming, and Mary Steffel (2008), "Value Revelations: Disclosure Is In The Eye Of The Beholder," Journal of Personality and Social Psychology, 95 (4), 795-809.

Johnson, Eric J., Mary Steffel, and Daniel G. Goldstein (July, 2005), "Making Better Decisions: From Measuring To Constructing Preferences," Health Psychology, 24 (4 Suppl), S17-22.

Presentations

Selected Presentations

Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf (October, 2015), "Overly Specific Gift Giving: Givers Choose Personalized but Less-Versatile and Less-Preferred Gifts." Paper to be presented at the Association for Consumer Research Conference, New Orleans, LA.

Williams, Elanor F., Steffel, Mary, and Daniel Grossman (October, 2015), "Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications." Paper to be presented at the Association for Consumer Research Conference, New Orleans, LA.

Steffel, Mary, Elanor F. Williams, Ruth Pogacar, and Ana Figueras (June, 2015), "Do Defaults Work When They're Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults.” Paper presented at the Behavioral Science and Policy Association Conference, New York, NY.

Steffel, Mary, Elanor F. Williams, Ruth Pogacar, and Ana Figueras (May, 2015), "Do Defaults Work When They're Disclosed? Effectiveness and Perceived Ethicality of Disclosed Defaults." Paper presented at the Association for Psychological Science Conference, New York, NY.

Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf (February, 2015), "Giver-Recipient Discrepancies Contribute to Gift Card Non-redemption: Givers Choose Personalized but More-Restrictive and Less-Preferred Gift Cards." Paper presented at the Society for Personality and Social Psychology Conference, Long Beach, CA.

Steffel, Mary, Elanor F. Williams, and Robyn LeBoeuf (November, 2014), "Giver-Recipient Discrepancies Contribute to Gift Card Non-redemption: Givers Choose Personalized but More-Restrictive and Less-Preferred Gift Cards." Paper presented at the Society for Judgment and Decision Making Conference, Long Beach, CA.

Selected Media Appearances


More Media Appearances