Senior Lecturer of Marketing

Susan F. Sieloff

225 Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000

617.373.4638
s.sieloff@northeastern.edu


Profile

Education

MBA in Finance and Marketing, University of Michigan
BA in European History and BA in German, University of Washington

Research & Teaching Interests

Ms. Sieloff has research and teaching interests in Marketing Strategy and Retailing.

Industry & Academic Experience

Ms. Sieloff has worked in consumer and industrial marketing as well as strategic analysis in the chemical industry before joining the D'Amore-McKim School of Business. She currently consults on Strategic Marketing for Keyes Consulting.

Services to the Profession

Ms. Sieloff is a member of several professional organizations, including the American Marketing Association and the Society of Marketing Advances.

Awards & Recognition

Nominated for Excellence in Teaching Award, 2007

Nominated for Excellence in Teaching Award, 2001

Publications

Selected Publications

Sieloff, S., Kinnunen, R., Chevarley, J. (2011). Libert-E Motors (vol. 2). Marketing Education Review Case Section.

Sieloff, S., Kinnunen, R. (2011). Fisk Alloy Wire and Percon (2nd ed., vol. 30). Case Research Journal.

Sieloff, S., Lassk, F. (2011). Finale - Just Desserts (1st ed., vol. 31). Case Research Journal.

Sieloff, S., Lassk, F. (2011). Finale and Survey on the Spot (1st ed., vol. 31). Case Research Journal.

Presentations

Selected Presentations

Kinnunen, Raymond, Sieloff, Susan, North American Case Research Association, "Branding Dublin", Vancouver. (October 18, 2013).

Bannister, Brendan (Presenter & Author), Kinnunen, Raymond (Author Only), Sieloff, Susan (Author Only), Finstad-Milion, Krista L (Presenter & Author), International Meeting of Decision Sciences Institute, "Hard Decisions to Learn From:A Journey", DSI, Bali. (July 2013).

Kinnunen, Raymond (Presenter & Author), Sieloff, Susan, North American Case Research Association, "The Innovation District and the Vertex Decision", NACRA, Quincy, MA. (October 26, 2012).

Sieloff, Susan, Kinnunen, Raymond, 2011 North American Case Research Annual Meeting, "The Art of Analysis or 1001 Questions", North American Case Research Assn, San Antonion, TX. (October 15, 2011).