Cinthia Satornino
Curriculum Vitae

Assistant Professor, Marketing

Cinthia Beccacece Satornino

225E Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000


c.satornino@northeastern.edu


Profile

Education

PhD, Marketing, Florida State University

MBA, Marketing and Management, University of Florida

BS, Liberal Studies, Engineering/Behavioral Sciences, Minor: Business, University of Central Florida

Research & Teaching Interests

Research Interests: Social Systems, Network Analysis, Influential Hubs, Influence and Power, Creativity, New Product Development

Teaching Interests: Marketing Research, Principles of Marketing, Marketing Management

Industry & Academic Experience

Industry experience includes 15 years as a strategic planning, consulting, and CRM professional in various industries including the financial sector, higher education administration, and international agribusiness.

Services to the Profession

There is significant tension in the current academic environment around issues of race and inclusion. Dr. Satornino serves as co-Chair of the PhD Project Committee on Hispanic Excellence in partnership with the White House Initiative on Educational Excellence for Hispanics. She is a founder of the Committee, and organized the first regional Summit hosted by Northeastern. Her work in this area puts DMSB on the right side of this important issue - and in the national spotlight.

Awards & Recognition

2016 Emerging Scholar, Diverse Magazine

2015 New Faculty Research Grant, AMA and Sheth Foundations

2014 Sales Education Paper of the Year, Journal of Marketing Education

Publications

Selected Publications

Satornino, Cinthia B., with Willy Bolander, Doug Hughes, and Gerald Ferris (November 2015). "Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance," Journal of Marketing (Top Tier Journal, Marketing), 79 (6), 1-16. Lead article for November issue of Journal of Marketing; Media mention: FORBES.com, Association for Talent Development, AMA Marketing News.

Willy Bolander, Leff Bonney, and Cinthia B. Satornino (August 2014), "Sales Education Efficacy Examining the Relationship between Sales Education and Sales Success," Journal of Marketing Education, 36 (2), 169-181. Outstanding Sales Education Article of the Year 2014; Media mention: FORBES.com

Brusco, Michael, Patrick Doreian, Douglas Steinley, Cinthia B. Satornino (2013), "Multiobjective Blockmodeling for Social Network Analysis," Psychometrika, 78(3), 498-525.

Presentations

Selected Presentations

Satornino, Cinthia B., Mark Houston, Edward Bond (2016), "Counteracting the "Bad Apple": Disrupting Dark Organizational Networks To Enhance Performance through the Strategic Use of Market Information"

Satornino, Cinthia B., Willy Bolander, Christopher Plouffe, Rebeca Perren (2016), "Getting in Position: Antecedents of Social Network Centrality"

Satornino, Cinthia B., Demetra Andrews, Rebeca Perren, and Stacey Robinson (2014), "Cultivating Influential Consumers through Marketing Information and Communications"

Satornino, Cinthia B., Clay Voorhees, Michael K. Brady, Michael Brusco (2012), "Return on Networks: The Effects of Local and Global Team Network Characteristics on Key Marketing Outcomes"