Grey-Person-194x199
Lecturer

Paulette McCarty

112 Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000

617.373.4718
p.mccarty@northeastern.edu


Profile

Publications

Selected Publications

Crittenden, V., Keo, T., McCarty, P. (2011). A Leader with Passion for Brands. Business Horizons, 54(5), 399-405.

Crittenden, V. L., Buzzard, C., Crittenden, W., McCarty, P. (2011). The Use of Digital Technologies in the Classroom: A Teaching and Learning Perspective. Journal of Marketing Education, 33(2), 131-139.