Curriculum Vitae
Assistant Professor, Marketing

Daniele Mathras

202 Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000

Profile

Education

Ph.D., Marketing, Arizona State University
M.B.A., University of Massachusetts Amherst
B.S., Business Administration, Babson College

Research & Teaching Interests

Professor Mathras studies the role of cultural belief systems (e.g., religion, environmental beliefs, health care culture, cultures of vulnerability, celebrity culture) in shaping consumer behavior and well-being. She conducts this multi-method research in important substantive domains such as health care, pro-environmental behavior, food and health, media, and vulnerable communities. Through her research, Professor Mathras aims to promote consumer, provider, societal, and environmental well-being via consumer confessions, food morality, policy, and health care services. Her teaching interests include marketing research, consumer behavior, services marketing, retail marketing, marketing for sustainability, and entertainment marketing.

Industry & Academic Experience

Professor Mathras has been studying and practicing marketing since 1999. She brings years of practical experience in marketing, brand management, public relations, licensing, and consulting roles within the entertainment (Warner Bros. Interactive Entertainment, Nelvana), retailing (PUMA), culinary (Lisa Ekus Group), and natural foods (Seed to Shelf) industries to inform her research and teaching programs. Before joining Northeastern University, Professor Mathras served as Marketing Instructor, Research Assistant, and Behavioral Lab Manager at Arizona State University.

Services to the Profession

Professor Mathras serves as a trainee reviewer for the Journal of Consumer Research and as an ad-hoc reviewer for the Journal of Business Research. She also reviews for a variety of conferences, including the Association for Consumer Research, Society for Consumer Psychology, Marketing & Public Policy, and the American Marketing Association. While at Arizona State, she participated in and presented to the Mayo Clinic Patient Experience Committee.

Awards & Recognition

2014 Transformative Consumer Research Grant Recipient from the Association for Consumer Research and the Sheth Foundation

Publications

Selected Publications

Daniele Mathras, Adam B. Cohen, Naomi Mandel, and David Glen Mick (forthcoming, April 2016). "The Effects of Religion on Consumer Behavior: A Conceptual Framework and Research Agenda," Journal of Consumer Psychology.

Amy L. Ostrom, Daniele Mathras, and Laurel Anderson (2014), "Transformative Service Research: An Emerging Subfield Focused on Service and Well-Being," in Handbook of Service Marketing Research, Roland T. Rust and Ming-Hui Huang eds., Northampton, MA: Edward Elgar Publishing, Inc.

Søren Askegaard, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell Britton, Daniele Mathras, Astrid Franziska Junghans, Dorthe Brogaard Kristensen, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, and Carolina Werle (2014). "Moralities in food and health research," Journal of Marketing Management, 30 (17-18), 1800-1832.

Presentations

Selected Presentations

"Going Between Worlds: Exploring the Relationships between Service Cultural Worlds, Consumer Cultural Worlds, and Societal Well-being," 2015 Marketing & Public Policy Conference, Washington, D.C. Laurel Anderson and Daniele Mathras (session co-chair).

"Transformative Service Research: Going Between Cultural Worlds Framework," 2014 Marketing & Public Policy Conference, Boston, MA. Laurel Anderson, Daniele Mathras, Amy L. Ostrom, and Mary Jo Bitner.

"The Effects of Consumer Vulnerability on Service Evaluations and Well-being Outcomes," 2013 Association for Consumer Research Conference, Chicago, IL. Laurel Anderson, Daniele Mathras, Richard J. Caselli, M.D., and Denise M. Kennedy.

"Green Confessions: The Influence of Religiosity on Pro-Environmental Compensatory Consumption," 2013 Association for Consumer Research Conference, Chicago, IL, working paper session. Daniele Mathras, Naomi Mandel, and Adam B. Cohen.

"Surrounded by Services: New Lenses for Examining the Influence of Services on Well-being," 2013 QUIS Conference (International Research Symposium on Service Excellence in Management), Karlstad, Sweden. Laurel Anderson, Daniele Mathras, Amy L. Ostrom, and Mary Jo Bitner.

"The Dynamics of Vulnerability: Well-being in Service Failure and Recovery," 2012 American Marketing Association Summer Educators' Conference, Chicago, IL. Laurel Anderson, Daniele Mathras, Richard J. Caselli, M.D., and Denise M. Kennedy.