Ph.D., Marketing, Arizona State University
M.B.A., University of Massachusetts Amherst
B.S., Business Administration, Babson College
Research & Teaching Interests
Professor Mathras studies the role of cultural belief systems (e.g., religion, environmental beliefs, health care culture, cultures of vulnerability, celebrity culture) in shaping consumer behavior and well-being. She conducts this multi-method research in important substantive domains such as health care, pro-environmental behavior, food and health, media, and vulnerable communities. Through her research, Professor Mathras aims to promote consumer, provider, societal, and environmental well-being via consumer confessions, food morality, policy, and health care services. Her teaching interests include marketing research, consumer behavior, services marketing, retail marketing, marketing for sustainability, and entertainment marketing.
Industry & Academic Experience
Professor Mathras has been studying and practicing marketing since 1999. She brings years of practical experience in marketing, brand management, public relations, licensing, and consulting roles within the entertainment (Warner Bros. Interactive Entertainment, Nelvana), retailing (PUMA), culinary (Lisa Ekus Group), and natural foods (Seed to Shelf) industries to inform her research and teaching programs. Before joining Northeastern University, Professor Mathras served as Marketing Instructor, Research Assistant, and Behavioral Lab Manager at Arizona State University.
Services to the Profession
Professor Mathras serves as a trainee reviewer for the Journal of Consumer Research and as an ad-hoc reviewer for the Journal of Business Research. She also reviews for a variety of conferences, including the Association for Consumer Research, Society for Consumer Psychology, Marketing & Public Policy, and the American Marketing Association. While at Arizona State, she participated in and presented to the Mayo Clinic Patient Experience Committee.
Awards & Recognition
2014 Transformative Consumer Research Grant Recipient from the Association for Consumer Research and the Sheth Foundation