The Sam and Nancy Altschuler Faculty Fellow; Bornstein Endowed Faculty Fellow; Professor of Technological Entrepreneurship; Entrepreneurship and Innovation Group Coordinator, Academic Programs

Tucker Marion

305 Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000




Ph.D. Industrial Engineering, The Pennsylvania State University, State College, PA
Master of Science in the Management of Technology, University of Pennsylvania and The Wharton School, Philadelphia, PA
Bachelor of Science in Mechanical Engineering, Bucknell University, Lewisburg, PA

Research & Teaching Interests

Product development processes and tools that foster improved metrics such as time-to-market and commercialization success rates. Innovation, technology management, and product realization within early-stage companies. Design strategy and industrial design. Product platforms and product families. Manufacturing sourcing and cost modeling including outsourcing and offshoring.

Industry & Academic Experience

Professor Marion has over twenty years of experience in the design and launch of new technology products. He began his career at Ford Motor Company and Visteon Corporation where he was a Lead Engineer in electronics development and launch. After co-founding the consumer products company Innovation Factory in 2001, he founded FlashPoint Development, a boutique design and engineering firm where he headed development of consumer and technology products. He currently consults with technology firms on innovation processes and implementation. Professor Marion joined Northeastern in 2007, where he developed core graduate courses for the new School of Technological Entrepreneurship. In 2013, he lead the development and launch of the new Masters of Science in Innovation program. He is currently the faculty director of the MSc Innovation programs. His executive education classes include design thinking, lean innovation, rapid concept development and design, emerging technologies, and corporate entrepreneurship. More information can be found on Professor Marion's personal Website:

Services to the Profession

Product design consulting.

Design strategy and product portfolio planning.

Manufacturing sourcing and strategy.

Awards & Recognition

Tier 1 Grant funding awarded by Northeastern University Provost Office for the 2012-2013 academic year. Research Frontiers in Healthcare Mass Customization for Personalization of Diagnosis, Care and Cure.

CBA Strategic Research Initiative Award, 2011, $20,000.

Received National Collegiate Inventors & Innovators Alliance (NCIIA) grant for "Accelerating Student E-Team New Venture Creation through the Application of Industrial Design and Structured Seed Funding," $9,000.00 planning grant, 9/21/10. PI.


Selected Publications

Marion, T.J., and Fixson, 2016. S.K. The 4 Main Ways to Innovate in the Digital Economy. Harvard Business Review, online June 2, 2016,

Marion, T.J., Eddleston, K.A., Friar, J.H. and Deeds, D. 2015. The evolution of interorganizational relationships in emerging ventures: An ethnographic study within the new product development process. Journal of Business Venturing, 30(1): 167-184.

Marion, T.J., Barczak, G. and Hultink, E.J. 2014. Do Social Media Tools Impact the Development Phase? An Exploratory Study. Journal of Product Innovation Management, 31(1): 18-29.

Marion, T.J., Fixson, S.K. and Meyer, M.H. 2012. The Problem with Digital Design. Sloan Management Review, 53(4): 63-68.

Marion, T.J., Friar, J.H. and Simpson, T.W. 2012. New Product Development and Early-Stage Firms: Two In-Depth Case Studies. Journal of Product Innovation Management, 29(4): 639-654.


Selected Presentations

Eddleston, Kimberly (Presenter Only), Marion, Tucker (Presenter Only), Friar, John (Presenter Only), U.S. Association of Small Business & Entrepreneurship, "Challenges for entrepreneurs in managing interorganizational relationships and innovation", U.S. Association of Small Business & Entrepreneurship, Fort Worth, Texas. (January 2014).

Marion, Tucker, Eddleston, Kimberly, Friar, John, U.S. Association of Small Business & Entrepreneurship, "Interorganizational relationships of new ventures: The good, bad, and ugly", U.S. Association of Small Business & Entrepreneurship, Fort Worth, Texas. (January 2014).

Marion, Tucker, Eddleston, Kimberly, Friar, John, Southern Management Association, "New venture alliances: When collaborations tarnish", Southern Management Association. (November 2013).

Pathak, Tathagat (Presenter & Author), Marion, Tucker (Author Only), Zeid, Abe (Author Only), Kamarthi, Sagar (Author Only), ASME 2013 International Mechanical Engineering Congress & Exposition, "A DESIGN METHOD TO MASS CUSTOMIZE MEDICAL DEVICES", ASME, San Diego, CA. (November 16, 2013).

Reid, Mike (Presenter & Author), Marion, Tucker (Author Only), Barczak, Gloria (Author Only), Hultink, Erik Jan (Author Only), IPDMC, "The Impact of IT Tool Usage on Predevelopment Performance", EIASM, Paris, France. (June 2013).

Selected Media Appearances