Post-Doctorate Fellow, the Marketing Department, Harvard Business School
PhD in Marketing, The Hebrew University, Jerusalem, Israel
MBA, specialization in Marketing, The Hebrew University, Jerusalem, Israel
BA, Business and Economics, The Hebrew University, Jerusalem, Israel
Research & Teaching Interests
Professor Grinstein's research and teaching interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of "green", healthy or other socially-desirable behaviors and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics
Industry & Academic Experience
Professor Grinstein holds a part-time research appointment with the marketing department of the VU Amsterdam (the Netherlands).
Services to the Profession
Professor Grinstein is a member of the Editorial Review Board of the Journal of Marketing and the Journal of International Marketing, and a former Associate Editor for the European Journal of Marketing. He is also a reviewer for a variety of leading marketing journals such as the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Consumer Psychology, and the Journal of Service Research.
Awards & Recognition
TCR (Transformative Consumer Research) 2014 seed-money grant: "Tuning-in to our competitive nature: How gamification increases sustainable behavior" (with Arianne van der Wal and Femke van Horen).
TCR (Transformative Consumer Research) 2014 seed-money grant: "To Eat or Not to Eat? Consumption Goal Setting in Promoting Better Food Choice Under Conflicting Information" (With Liad Bareket).
EMAC's 2013 Susan P. Douglas award for the conference best paper on international marketing: "Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior" (with Petra Riefler).
MSI (Marketing Science Institute) 2016 seed-money grant: "The Socially Responsible CMO" (with Peren Ozturan).
Mark L. and Karen D. Vachon Faculty Fellowship, D'Amore-McKim School of Business, Northeastern University.