Amir Grinstein
Associate Professor, Marketing

Amir Grinstein

202 Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000




Post-Doctorate Fellow, the Marketing Department, Harvard Business School
PhD in Marketing, The Hebrew University, Jerusalem, Israel
MBA, specialization in Marketing, The Hebrew University, Jerusalem, Israel
BA, Business and Economics, The Hebrew University, Jerusalem, Israel

Research & Teaching Interests

Professor Grinstein's research and teaching interests are focused on two core issues: (1) the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of "green", healthy or other socially-desirable behaviors and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics

Industry & Academic Experience

Professor Grinstein holds a part-time research appointment with the marketing department of the VU Amsterdam (the Netherlands).

Services to the Profession

Professor Grinstein is a member of the Editorial Review Board of the Journal of Marketing and the Journal of International Marketing, and a former Associate Editor for the European Journal of Marketing. He is also a reviewer for a variety of leading marketing journals such as the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Consumer Psychology, and the Journal of Service Research.

Awards & Recognition

2017-19 Walsh Professorship, D’Amore-McKim School of Business, Northeastern University.

MSI (Marketing Science Institute) 2016 seed-money grant: "The Socially Responsible CMO" (with Peren Ozturan).

TCR (Transformative Consumer Research) 2014 seed-money grant: "Tuning-in to our competitive nature: How gamification increases sustainable behavior" (with Arianne van der Wal and Femke van Horen).

TCR (Transformative Consumer Research) 2014 seed-money grant: "To Eat or Not to Eat? Consumption Goal Setting in Promoting Better Food Choice Under Conflicting Information" (With Liad Bareket).

Mark L. and Karen D. Vachon Faculty Fellowship, D'Amore-McKim School of Business, Northeastern University.


Selected Publications

Grinstein Amir and Kronrod Ann (2016). "Spare the Rod and Spoil the Child? How Praising, Scolding, and Assertiveness can Encourage Desired Behaviors," Journal of Marketing Research, 53(3), 433-441.

Grinstein Amir and Riefler Petra (2015). "Citizens of the (Green) World? Cosmopolitan Orientation and Sustainability," Journal of International Business Studies, 46(6), 694-714.

Kronrod Ann, Grinstein Amir, and Wathieu Luc (2012), "Go Green! Should Environmental Messages be so Assertive?" Journal of Marketing, 76(1), 95-102.

Kronrod Ann, Grinstein Amir, and Wathieu Luc (2012), "Enjoy! Assertive Messages and Consumer Compliance in (Non)Hedonic Contexts," Journal of Consumer Research, 39(1), 51-61.

Grinstein Amir and Nisan Udi (2009), "Demarketing, Minority Groups, and National Attachment," Journal of Marketing, 73(2), 105-122.


Selected Presentations

"Tapping into our Competitive Nature: How Gamification Increases Sustainable Behavior" - presented by Arianne van der Wal, European Marketing Academy Conference (EMAC), May 2015, Leuven, Belgium (author only).

"Pound per Pound: Do Heavy Burdens Make Heavy People?" Association for Consumer Research (ACR) Conference, Baltimore, U.S. October 2014 (presenter and author).

"Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior," presented by Riefler Petra, European Marketing Academy Conference (EMAC), Istanbul, Turkey. June 2013 (author only).

"Motivating Prosocial Behavior with Aesthetically (Dis)Pleasing Visuals," Association for Consumer Research (ACR) Conference, Berlin, Germany. October 2016 (presenter and author).

"Social Marketing: Implications for Smoking Prevention and Cessation" in "Smoking Cessation through Modern Communication Methods," The Hebrew University and Hadassah Ein Karem, Jerusalem, Israel. July 2012 (presenter).

Selected Media Appearances

September 13, 2017

Broken dreams

Amir Grinstein comments on the dissatisfaction many U.S. postdoctoral program members feel due to the lack of tenure-track positions and stiff competition for Naturejobs.

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