Education
- Post-Doctorate Fellow, the Marketing Department, Harvard Business School
- PhD Marketing, The Hebrew University, Jerusalem, Israel
- MBA (Marketing specialization), The Hebrew University, Jerusalem, Israel
- BA Business and Economics, The Hebrew University, Jerusalem, Israel
Selected Publications
- Grinstein Amir, Jan Willem Bolderdijk, Hans Risselada (2025), “From i-level to g-level- to s-level change: New methods for a new mindset for consumer researchers,” Journal of Business Research, Special Issue on Methods, 198, 115492.
- Dazzi Luiza, Tardin Matheus, Grinstein Amir, and Perin Marcelo (2024), “Understanding Public Reaction to Corporate Activism: The Moderating Role of Political Polarization”, PNAS Nexus, Special issue on polarization and trust, 3(10), p. 310.
- Sani Inbar, Perez Dikla, and Grinstein Amir (2023), “Born to be Sustainable: Consumers' Response toward Luxury Products that are Born versus Reborn Sustainable,” Journal of Association of Consumer Research, Special Issue on Climate Change, 8(3), 327-338.
- Özturan Peren and Grinstein Amir (2022), “Impact of Global Brand CMOs' CSR and Sociopolitical Activism Communication on Twitter,” Journal of International Marketing, 30(3), 72-82.
- Maria Blekher, Shai Danziger, and Amir Grinstein(2020), “Salient Volunteering Increases Monetary Risk Taking,” Journal of Consumer Psychology, 30(3), 525-533.
- Block Lauren, Keller Punam, Vallen Beth, Williamson Sara, Birau Mia, Grinstein Amir, Haws Kelly, LaBarge Monica, Lamberton Cait, Moore Elizabeth, Moscato Emily, Walker Reczek Rebecca, and Andrea Tangari (2016), “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process,” Journal of Public Policy and Marketing, TCR special issue, 35(2), 292-304.
- Grinstein Amir and Kronrod Ann (2016). “Spare the Rod and Spoil the Child? How Praising, Scolding, and Assertiveness can Encourage Desired Behaviors,” Journal of Marketing Research, 53(3), 433-441
Selected Presentations
- May 2025 – organized and moderated a special session about brand activism, EMAC, Madrid.
- May 2024 – “Global Brands' Corporate Activism Strategies: A Cross-Country Analysis” AMA Global
- SIG conference, Verona, Italy.
- December 2023 – “The Effectiveness of Corporate Activism: A Meta-Analysis” MIT conference on polarization and the behavioral sciences.
- February 2022– organized and moderated a special session based on Journal International Marketing's special issue on Well-Being in a Global World, at Winter AMA conference, Las Vegas.
- February 2022 – Discussant at the Sustainability and Well-Being track, Society of Consumer Psychology (virtual).
Research & Teaching Interests
Grinstein's research and teaching interests are focused mostly on the interface between marketing and society/public policy, especially various social and environmental contexts such as the enhancement of “green” or healthy behaviors and the effectiveness of brand activism.
Industry & Academic Experience
Grinstein is the co-founder and a board member of the non-profit tech accelerator 50:50 Startups.
Services to the Profession
Grinstein is a member of the Editorial Review Board of the Journal of Marketing and the Journal of Public Policy and Marketing. He is an Associate Editor for the Journal of International Marketing and International Journal of Research in Marketing. He is former Associate Editor for the European Journal of Marketing. He is also a reviewer for a variety of leading marketing and non-marketing journals such as the Journal of Marketing Research and Journal of Business Ethics.
Awards & Recognition
- 2022 Journal of Marketing Outstanding Reviewer Award.
- 2021 Innovation Teaching Award (with Prof. Daniele Mathras) for the course “Bridging Conflict, Creating Diversity”, D'Amore-McKim School of Business, Northeastern University.
- 2021 Journal of International Marketing “Outstanding Associate Editor.”
- 2020 Thomas C. Kinnear award for outstanding article in JPP&M.
- 2018-2021 Thomas E. Moore Faculty Fellowship, Fellowship, D'Amore-McKim School of Business, Northeastern University
