Alex DePaoli
Curriculum VitaeVisiting Assistant Professor, Marketing

Alexander DePaoli

202 Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000

617.373.4805
a.depaoli@northeastern.edu


Profile

Education

PhD, Business Administration, Stanford University
PhD Minor, Management Science and Engineering, Stanford University
BA, Economics, Brown University
BA, Cognitive Science, Brown University

Research & Teaching Interests

Professor DePaoli teaches undergraduate Introduction to Marketing. His research focuses on consumer behavior, predominantly with emphasis on how emotion and affect influence consumers' judgment and decision making. His current work explores the impacts of emotion in consumer reasoning, multi-attribute choice, and satiation.

Industry & Academic Experience

Professor DePaoli has been affiliated with the Stanford Graduate School of Business, the Stanford Technology Ventures Program, and the Hasso Plattner Institute of Design. He has served as a marketing and behavioral science consultant for several Silicon Valley-based startups, largely in the tech and biotech spaces.

Services to the Profession

Professor DePaoli is an active member of the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making.

Presentations

Selected Presentations

DePaoli, Alexander, Uzma Khan, & Itamar Simonson (2017). Reason-Product (In)Compatibility: Affective and Cognitive Factors in Consumer Reasoning. The Society for Consumer Psychology Conference, San Francisco, CA, February.

DePaoli, Alexander & Itamar Simonson (2016). Revealing and Erasing Consumers' Preferences for Affectively-Charged Attributes. The Society for Judgment and Decision Making Conference, Boston, MA, November.

DePaoli, Alexander, Uzma Khan, & Itamar Simonson (2016). Reason-Product (In)Compatibility: Affective and Cognitive Factors in Consumer Reasoning. The Society for Judgment and Decision Making Preconference to the Society for Personality and Social Psychology Conference, San Diego, CA, January.

DePaoli, Alexander & Itamar Simonson (2015). Revealing and Erasing Consumers' Preferences for their Values and Identities. The North American Conference for the Association of Consumer Research, New Orleans, LA, October.

DePaoli, Alexander & Uzma Khan (2014). Favorites Fall Faster: Greater Liking Leads to Faster Satiation. The North American Conference for the Association of Consumer Research, Baltimore, MD, October.