Faculty/Staff Current Students
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Associate Teaching Professor, Marketing

Angela Chang

206B Hayden Hall
Northeastern University
360 Huntington Avenue
Boston, Massachusetts 02115-5000

617.373.8542
ch.chang@northeastern.edu


Profile

Education

PhD, Marketing, Indiana University, Bloomington

Research & Teaching Interests

Professor Chang’s research and teaching interests include consumer behavior, marketing research, green marketing, and health marketing.

Industry & Academic Experience

Prior to joining Northeastern University, Professor Chang held faculty positions at Simmons College, Central Michigan University, Shippensburg University, and Ramapo College.

Publications

Selected Publications

Lin, Y. & Chang, C. A. (2017) Exploring Wasteful Consumption. Journal of Environmental Psychology, 49, 106-111.

Chang, C. A. & Lin, Y. (2015) Physical Activity and Food Consumption: The Moderating Role of Individual Dieting Tendency. Journal of Health Psychology, 20 (5), 490-499.

Huang, E. & Chang, C. A. (2014) Case Studies of Implementation of Interactive E-health Tools on Hospital Web Sites. E-service Journal, 9 (2), 46-61.

Lin, Y. & Chang, C. A. (2012) Double Standard: The Role of Environmental Consciousness in Green Product Usage. Journal of Marketing, 76 (5), 125-134

Lin, Y., Chang, C. A., & Lin, Y. (2012) Self-Construal and Regulatory Focus Influences on Persuasion: The Moderating Role of Perceived Risk. Journal of Business Research, 65 (8), 1152-1159.

Huang, E. & Chang, C. A. (2012) Patient-Oriented Interactive E-Heath Tools on U.S. Hospital Web Sites. Health Marketing Quarterly, 29 (4), 329-345.

Huang, E., Chang, C. A., & Khurana, P. (2012) Users’ Preferred Interactive E-Health Tools on U.S. Hospital Web Sites. International Journal of Pharmaceutical and Healthcare Marketing, 6(3), 215-229.

Henderson, M., Huang, S., & Chang C. A. (2012) When Others Cross Psychological Distance to Help: Highlighting Prosocial Actions toward Outgroups Encourages Philanthropy. Journal of Experimental Social Psychology, 48 (1), 220-225.


Presentations

Selected Presentations

Lin, Y. & Chang, C. A. (2018). Influencing consumer response to products with high styling: The role of mindsets Association for Consumer Research North American Conference, Dallas, Texas.

Lin, Y., Chang, C. A., & Huang, S. (2017). The influence of pro-environmental credentials on wasteful consumption. American Marketing Association Winter Marketing Educators' Conference, Orlando, Florida.

Lin, Y., Chang, C. A., & Huang, S. (2014). Waste in Consumption—Who Does It? Association for Consumer Research North American Conference, Baltimore, Maryland.

Chang, C. A., Lin, Y., & Cheng, S. (2013). Physical Activity and Food Consumption: The Moderating Role of Dieting Tendency. Association for Consumer Research North American Conference, Chicago, Illinois.

Henderson, M., Huang, S., & Chang C. A. (2013) When Others Cross Psychological Distance to Help: Highlighting Prosocial Actions toward Outgroups Encourages Philanthropy. The 14th annual convention of The Society for Personality and Social Psychology, New Orleans, Louisiana.