Full-Time Marketing Faculty
Gloria Barczak
Professor
New product development and innovation
Yakov Bart
Associate Professor
New digital technologies and business models, advertising, privacy, social media
Andrea Bonezzi
Assistant Professor
Consumer judgment and decision-making
Kwong Chan
Associate Academic Specialist
Innovation and market information
Bruce Clark
Associate Professor
Marketing strategy and managerial information processing
Alexander DePaoli
Visiting Assistant Professor
Consumer behavior and decision-making
Paul Fombelle
Associate Professor
Service innovation, customer feedback management, social identity
Amir Grinstein
Associate Professor
Marketing strategy, pro-social marketing and public policy
Felicia Lassk
Associate Professor
Customer orientation, sales and measurement
Daniele Mathras
Assistant Professor
Consumer behavior and well-being
Jay Mulki
Associate Professor
Sales management and services marketing
Koen Pauwels
Professor
Marketing productivity, metrics, social media
Keith Smith
Assistant Professor
Digital marketing and social media
Mary Steffel
Assistant Professor
Consumer judgment and decision-making
Fareena Sultan
Professor
Digital marketing and innovation
Jennifer Yule
Associate Academic Specialist
Consumer well-being and healthcare marketing
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Our Research Interests
- Advertising effectiveness
- Consumer behavior and well-being
- Consumer judgment and decision-making
- Digital marketing and e-commerce
- Health care marketing
- Marketing implications of new digital technologies
- Marketing productivity and metrics
- Marketing research
- Marketing strategy
- New product development and innovation
- Pro-social marketing
- Sales management
- Services marketing
- Social media and word-of-mouth marketing
Recent Publications
Other Marketing Faculty
The Marketing group also includes part-time lecturers. Find the full list in our faculty directory.
All Marketing Faculty
Awards & Recognition
Our faculty are frequently recognized for their research and teaching contributions, winning numerous awards, grants and other honors.
Recent Accolades
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