Marketing Faculty

Theory + Practice We research and teach about Marketing Transformation. Marketing transforms and creates relationships among organizations, individuals, and societies so that all benefit. Our faculty publish highly-cited articles in top-tier journals, serve in editorial and leadership roles for academic journals and professional organizations, and apply insights to improve marketing practice and policy through teaching, consulting, and professional activities.

Full-Time Marketing Faculty

Gloria Barczak

Gloria Barczak

Professor

New product development and innovation

 

Yakov Bart

Yakov Bart

Assistant Professor

New digital technologies and business models, advertising, privacy, social media

 

Kwong Chan

Kwong Chan

Academic Specialist

Innovation and market information

 

Bruce Clark

Bruce Clark

Associate Professor

Marketing strategy and management

 

Alexander DePaoli

Alexander DePaoli

Visiting Assistant Professor

Consumer behavior and decision-making

 

Paul Fombelle

Paul Fombelle

Associate Professor

Service innovation, customer feedback management, social identity

 

Amir Grinstein

Amir Grinstein

Associate Professor

Marketing strategy and public policy

 

Felicia Lassk

Felicia Lassk

Associate Professor

Customer orientation, sales and measurement

 

Daniele Mathras

Daniele Mathras

Assistant Professor

Consumer behavior and well-being

 

Jay Mulki

Jay Mulki

Associate Professor

Sales management and services marketing

 

Koen Pauwels

Koen Pauwels

Professor

Marketing productivity, metrics, social media

 

Samuel Rabino

Samuel Rabino

Professor

Global marketing, new product announcements

 

Susan F. Sieloff

Susan Sieloff

Senior Lecturer

Marketing strategy and retailing

 

Keith Smith

Keith Smith

Assistant Professor

Digital marketing and social media

 

Mary Steffel

Mary Steffel

Assistant Professor

Consumer judgment and decision-making

 

Fareena Sultan

Fareena Sultan

Professor

Digital marketing and innovation

 

Jennifer Yule

Jennifer Yule

Assistant Academic Specialist

Consumer well-being and healthcare marketing

Our Research Interests
  • Advertising effectiveness
  • Consumer behavior and well-being
  • Consumer judgment and decision-making
  • Digital marketing and e-commerce
  • Health care marketing
  • Marketing implications of new digital technologies
  • Marketing productivity and metrics
  • Marketing research
  • Marketing strategy
  • New product development and innovation
  • Pro-social marketing
  • Sales management
  • Services marketing
  • Social media and word-of-mouth marketing

Recent Publications

 

Other Marketing Faculty

The Marketing group also includes part-time lecturers. Find the full list in our faculty directory.

All Marketing Faculty

 

Awards & Recognition

Our faculty are frequently recognized for their research and teaching contributions, winning numerous awards, grants and other honors.

Recent Accolades