Faculty/Staff Current Students

Embracing Family - Leveraging the strengths of your family and brand

Speaker: Katelyn Husereau
Location: Residence Inn Needham - 80 B St, Needham, MA 02494


Embracing Family

Leveraging the strengths of your family and brand


November 8, 2018

7:30 AM - Breakfast and Networking
8:00 AM - Presentation
9:30 AM - Networking


The "hard side" of your business is easily quantifiable: financial, marketing, operations, etc. These aspects are also common to non-family businesses.

It's the "soft side" of your family business that gives you differentiation and a competitive edge: your family, employees, values, and culture. Join us as Katelyn Husereau from CFAR identifies the more intangible components of your family business and discusses how to leverage them to increase your enterprise value and competitive advantage.


Click here to register on our Eventbrite page


For more information, email Koreena Geisler-Wagner at k.geisler-wagner@northeastern.edu