The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry


Speaker: Georgios Zervas
Location: 420 Hayden Hall

The Marketing Group presents Georgios Zervas, Assistant Professor of Marketing at Boston University as part of the Marketing Group Research Seminar Series. The presentation, "The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry," will explore the real impact consumer reviews can have on the hotel industry.