Faculty/Staff Current Students

Branding the Family Business

Location: Marriott Boston Newton

Branding the Family Business – Leveraging Our Unique Strengths as a Family Business

Family businesses have a big advantage over other businesses. Some of these “soft” opportunities include managing the family business reputation to create higher customer loyalty and more dedicated employees. The “hard” advantages include a more committed ownership and the ability to be more responsive with a flatter organization structure. In this meeting we will help you identify, develop and promote your unique family business qualities to help level the playing field with larger corporate businesses.

Facilitator: Evelyn J. Starr,E. Starr Associates

Family Business Participant: James Kaloyanides, New England Coffee