Francis Sullivan
Associate Brand Manager, Hasbro, Inc.

Francis Sullivan

MBA
2013


Profile

Q: What do you do in your current job/what are your responsibilities?

A: In my current position I lead a cross-functional development team and maintain licensor relationships for three key Zynga brands.

Q: What skills did you build in the MBA program that you are applying at your current job?

A: I built both my hard skill sets and soft skill sets. Some hard skills I apply to my current job are business analysis, cost management, and the ability to understand and impact purchase pathways. Some soft skills I apply are succinct communication, management and prioritization, as well as confidence.

Q: Why did you choose the D'Amore-McKim MBA?

A: There are many reasons, including the corporate residency and International Field Study trip. The corporate residency is perfect for career changers or individuals who want to explore a new sector. The six-month duration allows for a deeper dive into a new business. Northeastern has strong partnerships with many exciting companies that better allow MBA candidates to access compelling residencies. The International Field Study trip is an immersive way to explore international business.

Q: What was the best thing about your corporate residency?

A: Throughout my residency at Hasbro, I was treated like a full-time employee. I was trusted with major projects and intellectually challenged throughout the entire experience.

Q: What was the biggest take-away from earning your MBA at Northeastern?

A: The importance of collaboration - due to my background in biology, I was used to conducting significant amounts of individual work. Because of this, I became less likely to trust the ability and opinions of others. I was unaccustomed to working with large teams, so I also experienced difficulty in initially sharing my opinions. I’ve since observed that group work will often lead to more developed and higher quality work, even if there is an initial ramp-up time.

Q: Where do you see yourself in 5 or 10 years?

A: I want to continue on in brand management. I hope to gain experience across brand process, from product development to retail. Once I’ve built up my familiarity in the various pieces of brand management, I plan to move to category manager and lead the direction of a collection of brands.

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