Marketing
Prepare for a career in marketing as you learn the fundamentals of buyer behavior, analytics, digital media, product development, and more.
Program Details
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Commitment
16-17 credit hours
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Locations
Boston, Oakland
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Applicable majors
21
This program is ideal for
Students with a mix of creative and analytical skills for marketing strategy
Students interested in research, digital campaigns, and consumer engagement
Students aiming for roles like marketing analyst or digital marketing strategist
APPLICATION DEADLINES
Why study marketing at D'Amore-McKim?
- Work with real clients: Partner with businesses on semester-long projects, building your resume and portfolio with meaningful experiences.
- Build in-demand skills: Learn the fundamentals of marketing—from market research and data analysis to digital media and emerging trends—that are critical to business success.
- Specialize your studies: Choose from a range of elective courses to specialize your path based on your goals.
- Become a dynamic marketing leader: Develop analytical, creative, and practical marketing skills to prepare for a wide range of career opportunities.
Locations
Experiential opportunities
Experiential learning is central to every D'Amore-McKim student's education, providing you with the opportunity to apply classroom learning and gain transformative experiences in a real-world professional context. To fulfill your business experiential learning requirements, you can pursue co-op or other approved options—such as vetted internships (including summer analyst roles), part-time co-ops, and Professional Practicum programs in London or Oakland. In addition, D'Amore-McKim offers students additional layered opportunities such as real-world project-based classes, involvement in academic research projects, student leadership and mentorship programs, and participation in Northeastern's innovation ecosystem.
Co-op roles are competitive and employer-selected. Students participate first-hand in the job search process with the support of a co-op advisor, which helps prepare them for their full-time job search upon graduation. While placement is not guaranteed, nearly all students earn and complete at least one co-op before they graduate.
Example co-op opportunities
- Wayfair
- Bose
- ServiceNow
- TJX Companies
You may be interested in these additional experiential opportunities
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Non Credit
Northeastern University Marketing Association (NUMA)
Northeastern's premiere marketing club, fostering a community of driven students to explore and grow in the field of marketing.
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Non Credit
Entrepreneurs Club
Student-led organization empowering aspiring entrepreneurs from across the university.
Meet our students
Dive Deeper
Requirements & electives
We've curated our marketing electives into career-related collections to help you select a study plan that is right for you. The full set of requirements are available in our academic catalog.
Faculty & learning
Our world-class faculty offer years of experience, forward-thinking leadership, global perspectives, and a commitment to preparing students for success in a rapidly changing business world.
Student resources
Get the resources, tools, information and support you need to be your very best at the D'Amore-McKim School of Business.
Campus life
Living at Northeastern means being a part of a dynamic community that enriches the college experience. Find out what it's like to be a Husky.
Research opportunities
Research—from laboratory work to big data analysis to archival research to collaborative projects—is a key part of experiential learning at Northeastern.
Admissions questions
Northeastern's admissions team are organized by student location. Please feel free to email admissions@northeastern.edu with any questions.