Connect & Create Make something people want, tell them about it, and deliver it to them in a way that benefits everyone.
"Marketing pulls from both sides of my brain, analytical and creative. It is constantly evolving, always leaving me with a new challenge." — Bradley Applegate, BSBA'17
"I especially enjoyed my Marketing Research class because it gave us a chance to learn a hard skill (statistical software) and work with a real life company to design a market research survey."— Kayla O’Neill, BSBA'17
Creative, Fast-Paced Careers in Marketing
Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts every one of these essential aspects of business. In your coursework, you’ll develop a deep understanding of the role marketers play in business and gain detailed insight into various aspects of marketing processes; including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. You’ll explore the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies must be developed. And you’ll be prepared for promising careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management.
Find the full set of program requirements for our BSBA/Marketing and BSIB/Marketing degrees, including sample plans of study and co-op requirements, in Northeastern's 2016-17 Course Catalog. Upperclassmen: You should consult previous course catalogs and your academic advisor to ensure your coursework is on track.
|Required Marketing Concentration Courses
MKTG 3301 — Marketing Management
MKTG 3401 — Marketing Research