Our world is driven by data Businesses are looking for professionals who can connect the dots and build successful business and marketing strategies based on massive amounts of structured and unstructured data. You could be one of them with our Online Master of Science in Business Analytics with a focus on marketing.
Develop Successful Strategies
The decision-making process utilized by companies is driven by applying insights from data to business and marketing strategies.
The Analytics Skills You Need
By combining a curriculum comprised of concepts in data mining, statistical and quantitative analysis, multivariate testing, predictive modeling, the MS in Business Analytics will prepare you for a career in this quickly growing field.
This master’s program:
- Is offered 100% online. You can complete all classes on your own schedule.
- Addresses a critical need for those who can interpret and apply data in an increasingly competitive and technology-driven business environment
- Will introduce you to data analytics concepts in the core courses. The marketing track courses will build upon this foundation to emphasize the practice-oriented application of business analytics.
- Will add to your success as D’Amore-McKim faculty introduce you to new opportunities in this growing field.
- Will help you prepare to play an important role in making data-driven decisions.