The decision-making process utilized by companies is driven by applying insights from data to business and marketing strategies. Businesses are looking for professionals who can connect the dots and build successful marketing strategies based on massive amounts of structured and unstructured data.
The MS in Business Analytics with a focus on marketing from the D’Amore-McKim School of Business prepares students for problem solving by coupling comprehensive data analytics skills with an understanding of the big questions faced by companies. By combining a curriculum comprised of concepts in data mining, statistical and quantitative analysis, multivariate testing, predictive modeling, the MS in Business Analytics will prepare you for a career in this quickly growing field.
This master’s program:
- Addresses a critical need for those who can interpret and apply data in an increasingly competitive and technology-driven business environment
- Core courses will introduce you to data analytics concepts, and our marketing track courses will build upon this foundation to emphasize the practice-oriented application of business analytics
- D’Amore-McKim faculty will help you achieve success and connect you to new opportunities in this growing field
- Graduates will be prepared to play an important role in making data-driven decisions