MBA'17, Marketing Concentration
"For career changers and career progressors alike, the MBA marketing concentration gives a holistic understanding of business while providing the flexibility in honing in on specific marketing skills."
Watch this video featuring Crystal and her classmates describing the Full-Time MBA student experience. "Doing an MBA program is this unique thing that you do with your cohort."
Q: What did you do in your current job/what are your responsibilities?
A: As a Marketing Resident at Lindt Chocolate, I focus on analyzing data to inform both past performance of the blog and future optimization. I am also co-creating an evergreen campaign to keep the brand top-of-mind for consumers.
Q: What skills did you build in the D’Amore McKim MBA program that you are applying at your current job?
A: Analytical skills and the ability to tell a compelling story with data are critical in marketing and tools I have acquired so far in the MBA program.
Q: What would you say to a collegue considering enrolling in the MBA program?
A: For career changers and career progressors alike, the MBA marketing concentration gives a holistic understanding of business while providing the flexibility in honing in on specific marketing skills. What is even more attractive is the corporate residency opportunity where you can fully immerse in a marketing role, solving real time business problems.
Q: Why did you choose the D’Amore-McKim?
A: For me, the marketing concentration is truly the marriage of all my interests and the bridge I needed to change my career.
Q: Where do you see yourself in 5-10 years?
A: I see myself as a successful Brand Manager in the CPG industry.
More Student Voices
"I chose the D'Amore-McKim MBA because of its strong Corporate Residency program and the opportunity to spend this time of my life in Boston, which many consider the Medical Mecca of the world." — Matt Butler, MBA'16
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