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Student Voices

Zola Coleman

Zola Coleman

MBA'17, Marketing Concentration

"With my MBA in hand I can confidently apply to challenging and exciting marketing roles in a management capacity."

Q:Where is your hometown?

A:Cambridge, Ma.

Q:What are you studying at the D’Amore-McKim School of Business and what is your graduation year?

A:My focus is marketing. I will be graduating August 31st, 2017.

Q:What do/did you do in your corporate residency? What are/were your responsibilities? How did you impact the business?

A:My corporate residency was in brand management at Hasbro. My time was divided between an eCommerce strategy project and brand management on the Nerf brand. The eCommerce project culminated in a presentation to senior and executive level management.

In my capacity as a brand management resident, I supported a senior Brand Manager on two brands within Nerf. I worked on both marketing and product development for these brands. My marketing responsibilities included leading asset creation, such as a video for Amazon and spearheading a gift with purchase initiative. One of my most fun projects was organizing Nerf Day, a celebration of Nerf at Hasbro Global Headquarters.

My product development responsibilities focused provided pricing guidance and competitive intelligence. Daily duties often included working with and leading cross-functional teams, submitting trademarks, providing sales analysis, creating presentations for various stakeholders, and compiling several marketing, sales, and competitive intelligence reports. I was able to identify two strategic opportunities that progressed during my 6-month residency.

Q:What skills are you building at D’Amore-McKim that you are using in your corporate residency or will use in your future career?

A:The semester returning from corporate residency has really been a standout in terms of skill building. During my corporate residency I was able to hone in on the skills that I most needed to develop for my next role. Most of the courses I have taken this semester focus on the ability to analyze data and specific marketing functions, such as digital marketing, market research, and brand management.

Q:What has been the biggest take-away from working toward your MBA at Northeastern?

A:My biggest take-away from Northeastern is the value of teamwork and allies. My peers at Northeastern have been invaluable in providing me with educational and professional advice and feedback.

Q:What can you do today that you couldn't do before you started your MBA?

A:With my MBA in hand I can confidently apply to challenging and exciting marketing roles in a management capacity. I am specifically interested in product development and brand management, which I did not have exposure to before starting my MBA.

Q:What has been your most valuable experience so far?

A:The overall experience at Northeastern has been extremely valuable, so it is hard to pinpoint just one experience. The international trip I took to Dubai and my corporate residency were invaluable to my personal and professional development.

Q:Why did you choose D'Amore-McKim?

A:I chose D’Amore McKim because of its diversity and corporate residency program.

Q:What would you say to a prospective student considering D’Amore-McKim for their business degree?

A:The corporate residency and international trip are unique and priceless experiences. The class is a small community.

Q:Where do you see yourself in 5 - 10 years?

A:I look forward to working in management positions related to business, product, and brand strategy in the fashion industry. Most importantly, I will be continuing to challenge myself personally and professionally.

Q:How has D’Amore-McKim helped you to become more?

A:D’Amore McKim has helped me develop the skills and network necessary to pursue my goals!

More Student Voices

""The corporate residency helped me solidify my understanding of the course work at school and functioned as my laboratory to test my knowledge." — Priyanka Dalvi, MBA'11

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