Enhance your marketing background by networking with other professionals in Northeastern’s advanced MBA Marketing track. Whether you are changing your career, been in the business or an entrepreneur wanting a corporate setting, Northeastern’s Marketing track prepares you with new, distinct class offerings and delivery models. From research to strategy, each marketing course integrates academics with real-world experience. Gain the hands on knowledge by participating in the paid corporate residency and strengthen your business background to succeed in the global marketplace. The curriculum includes courses that emphasize strategy and enterprise growth, including a Business Plan Project where you will join teams of students to deliver actionable business growth plans for Northeastern’s corporate partners.

To complete the career track in Marketing, students must take Marketing Research and four of the below listed elective courses. 

Marketing MBA Courses
International Marketing
Market-Focused Strategy
Marketing in the Service Sector
Digital Marketing
Brand and Advertising Management
B2B and Strategic Sales
Consumer Behavior
Special Topics in Marketing
New Product DevelopmentLean Design and Development*
Law for Managers & Entrepreneurs Managerial Communication**

The Marketing Career Track Chair may approve other electives for inclusion in the track as the elective curriculum evolves.

*Students may select only one course out of New Product Development and Technology-Based Product Development Processes.

**Students may select only one course out of Business Law and Managerial Communication.

The curriculum is subject to change by D’Amore-McKim faculty. Please monitor for updates.