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Graduate Certificate in Marketing

Sharpen your marketing savvy.
Position yourself for advancement with a Graduate Certificate in Marketing.

GCBA

The future of Marketing.

Our graduate curriculum, paired with world-class faculty, will help advance your career.

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Sharpen Your Insight Into How Marketing Can Impact Business Success Individuals with the knowledge and experience to make sure informed decisions are highly valued marketing strategists in companies across the globe.

In the Graduate Certificate in Marketing you will have the opportunity to explore ways to influence behavior and drive customers to make purchase decisions. Some classes will explore the latest trends in technology and new media, their effect on marketing goods and services and how to deliver value using the latest technologies. Others will help you expand your knowledge of mobile platforms, branding, social networks, and technology adoption in emerging markets.

Just-in-Time Learning. The Graduate Certificate in Marketing is designed to give you training that you can use immediately. The skills you learn in an evening class will be useful to you the next morning at work. At D’Amore-McKim School of Business, you won’t find theoretical training for a theoretical future—you’ll have the opportunity to gain practical, real-world knowledge rooted in the realities of working life.

Study on your own terms. The Graduate Certificate in Marketing has been designed with working professionals in mind. Courses are offered on weeknights and Saturdays. You may even take one of our courses online. You can choose to come to campus just one night a week or accelerate the program by taking a heavier course load each semester.

Start your Graduate Certificate in Marketing at a time that works for you. You can enter the program in September, January, or May.

Build toward something more. In the Graduate Certificate in Marketing, you will gain the core knowledge and skills necessary to carry out essential marketing functions—from branding new products to advertising services and exploring new consumer audiences.

When you are ready to pursue a full graduate degree at D’Amore-McKim—now or in the future—the credits you earn during the certificate program may be applied to eligible master’s programs, including the Part-Time MBA. This is a valuable opportunity to turn your career-enhancing graduate certificate into a more advanced professional credential.

 

Meet Our Students and Alumni

Just-in-time Learning video
Just-in-time Learning
Earn 'Stackable' Credentials video thumbnail
Earn 'Stackable' Credentials
Being a Graduate Student in Boston video
Being a Graduate Student in Boston

VIDEOS» Get more first-hand accounts from those transformed by D'Amore-McKim.

Upcoming Events

February 19, 2019

Everything You Never Knew About a Big 4 Career

Lunch and learn with the Graduate School of Professional Accounting to find out about careers in public accounting firms and how you can get there with our MS Accounting + MBA in just 15 months.  Open to graduating seniors, underclassmen and all majors. 

Registrations and walk-ins are welcome!


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February 20, 2019

Graduate Certificate Webinar - Criando oportunidades para alavancar sua carreira com o programa de curta duração da D’Amore-McKim School of Business

Join Julia Lima, Northeastern’s Country Representative and Recruitment Specialist, to have all of your questions answered about completing your application. We will answer questions, suggest tips and review best practices to ensure that your application is competitive upon submission. We will discuss the entire onboarding process from application to showing up Day 1 to your program. This webinar is delivered in Portuguese and registration is required.


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February 27, 2019

The Leadership Dance: Mind if I Cut In?

Leadership and ownership transition are much like an awkward dance, with both generations asking who should lead.

In real-life, few family businesses formally prepare for transition, which causes the senior and younger generations to not be on the same page. Colliding interests, desires, and timelines can bring up sensitive issues of resistance to change, overconfidence, entitlement, and problems letting go. It seems these mixed signals come down to the younger generation's patience to stay and the senior generation's stubbornness to let go.

Register