Sharpen Your Insight Into How Marketing Can Impact Business Success Individuals with the knowledge and experience to make sure informed decisions are highly valued marketing strategists in companies across the globe.
In the Graduate Certificate in Marketing you will have the opportunity to explore ways to influence behavior and drive customers to make purchase decisions. Some classes will explore the latest trends in technology and new media, their effect on marketing goods and services and how to deliver value using the latest technologies. Others will help you expand your knowledge of mobile platforms, branding, social networks, and technology adoption in emerging markets.
Just-in-Time Learning. The Graduate Certificate in Marketing is designed to give you training that you can use immediately. The skills you learn in an evening class will be useful to you the next morning at work. At D’Amore-McKim School of Business, you won’t find theoretical training for a theoretical future—you’ll have the opportunity to gain practical, real-world knowledge rooted in the realities of working life.
Study on your own terms. The Graduate Certificate in Marketing has been designed with working professionals in mind. Courses are offered on weeknights and Saturdays. You may even take one of our courses online. You can choose to come to campus just one night a week or accelerate the program by taking a heavier course load each semester.
Start your Graduate Certificate in Marketing at a time that works for you. You can enter the program in September, January, or May.
Build toward something more. In the Graduate Certificate in Marketing, you will gain the core knowledge and skills necessary to carry out essential marketing functions—from branding new products to advertising services and exploring new consumer audiences.
When you are ready to pursue a full graduate degree at D’Amore-McKim—now or in the future—the credits you earn during the certificate program may be applied to eligible master’s programs, including the Part-Time MBA. This is a valuable opportunity to turn your career-enhancing graduate certificate into a more advanced professional credential.
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