Brand identity, Trump boycotts, and social media backlash

The Trump presidency has already brought many changes to the United States, including the business sector. Many businesses are faced with a new choice in this political climate, to carry products developed by Trump and his family, or discontinue them. D’Amore-McKim associate professors Yakov Bart and Parker Ellen weigh in on social media backlash, boycotts and strategies to handle them.

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Practicing mindfulness in the classroom

C. Sara L. Minard, executive professor in the D’Amore-McKim School of Business, is one of many in the Northeastern community practicing “mindfulness” with students, focusing on the present moment.

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Is human capital healthcare’s biggest asset?

Timothy Hoff, professor of management, healthcare systems, and health policy, was recently featured in a News@Northeastern article describing his published article based on ongoing collaborative research with colleagues from Oxford University’s Said Business School and Green-Templeton College, in the January issue of the British Journal of Healthcare Management.

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Huselid named SIOP and NAHR fellow

D’Amore-McKim School of Business Distinguished Professor Mark Huselid was recently named a fellow by the Society for Industrial and Organizational Psychology (SIOP) and the National Academy of Human Resources (NAHR).

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Do Super Bowl ads pay off?

D’Amore-McKim School of Business Associate Professor Bruce Clark notes the pros and cons of multimillion-dollar Super Bowl ad placements before this Sunday’s upcoming game between the New England Patriots and the Atlanta Falcons.

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In the Media

How to invest in senior loans

Coleen Pantalone comments on senior loans, the alternative many are choosing to invest in, which can be obtained through exchange-traded funds for U.S. News & World Report.

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