Faculty

Will Snapchat's IPO flourish like Facebook's or tumble like Twitter's?

The popular social media platform Snap Inc., parent company of Snapchat, recently went public, selling 200 million shares resulting in a $3.4 billion net gain. Since going public, stock in the company has fallen, leading some to question its long-term viability. D’Amore-McKim assistant professor Kuncheng Zheng weighs in on the change and Snapchat’s future.

Read More
In the Media

Restructure or reconfigure?

Samina Karim co-authored a piece highlighting her research on companies deciding between reconfiguring or restructuring based on changing market conditions for Harvard Business Review.

Read More

Brand identity, Trump boycotts, and social media backlash

The Trump presidency has already brought many changes to the United States, including the business sector. Many businesses are faced with a new choice in this political climate, to carry products developed by Trump and his family, or discontinue them. D’Amore-McKim associate professors Yakov Bart and Parker Ellen weigh in on social media backlash, boycotts and strategies to handle them.

Read More

Practicing mindfulness in the classroom

C. Sara L. Minard, executive professor in the D’Amore-McKim School of Business, is one of many in the Northeastern community practicing “mindfulness” with students, focusing on the present moment.

Read More