Faculty

The 'Anchorman 2' Marketing Blitz

The marketing campaign for the movie Anchorman 2: The Legend Continues ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in its ability to be replicated, says Bruce Clark, an associate professor of marketing. 

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Americans are the 99 percent

From globalization to technology outsourcing, college wage premium, and immigration policy - whatever it is you think is chipping away at the middle class, it's probably all of it and none of it.

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Empowerfest preview for faculty, staff

Fac­ulty and staff are invited to a spe­cial pre­view of Empowerfest on Friday from 3 to 6 p.m. at the Cabot Center, an event that cel­e­brates the university-​​wide launch of Northeastern’s $1 bil­lion Empower campaign.

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Why emerging markets are slowing down

Emerging mar­kets are cur­rently expe­ri­encing an eco­nomic slow­down, according to scholars and busi­ness leaders who spoke at the fifth annual Emerging Mar­kets Sym­po­sium on Tuesday at North­eastern.

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Big data’s role in business innovation

A tweet. A product review on Amazon​.com. A Face­book pic­ture with a loca­tion stamp. All of these rep­re­sent dig­ital foot­prints left behind by online users, and col­lec­tively amount to large data sets—or so called “big data”—that researchers use to ana­lyze human behavior and social trends.

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