Faculty/Staff Current Students

Instagram takeover: Marketing in action with Brendan DeVoue

Brendan DeVoue, DMSB'19, is taking over our Instagram account this week during his final semester at the D'Amore-McKim School of Business. We asked DeVoue to reflect on his time at Northeastern University, including co-op experiences, time on the tennis court, and his viral #BlackBoyJoy video.

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Steffel named a Poets&Quants for Undergraduates top 50 professor

Mary Steffel, Assistant Professor of Marketing at the D’Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 50 undergraduate business professors list. Steffel is currently a fellow at the United States Office of Evaluation Sciences, has work published in numerous top-tier journals and publications, and teaches a wide variety of business students in her classes.

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Welcome to the 'pumpkin spice economy'

D’Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks’ Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.

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