Faculty

Brand identity, Trump boycotts, and social media backlash

The Trump presidency has already brought many changes to the United States, including the business sector. Many businesses are faced with a new choice in this political climate, to carry products developed by Trump and his family, or discontinue them. D’Amore-McKim associate professors Yakov Bart and Parker Ellen weigh in on social media backlash, boycotts and strategies to handle them.

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Practicing mindfulness in the classroom

C. Sara L. Minard, executive professor in the D’Amore-McKim School of Business, is one of many in the Northeastern community practicing “mindfulness” with students, focusing on the present moment.

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Is human capital healthcare’s biggest asset?

Timothy Hoff, professor of management, healthcare systems, and health policy, was recently featured in a News@Northeastern article describing his published article based on ongoing collaborative research with colleagues from Oxford University’s Said Business School and Green-Templeton College, in the January issue of the British Journal of Healthcare Management.

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Huselid named SIOP and NAHR fellow

D’Amore-McKim School of Business Distinguished Professor Mark Huselid was recently named a fellow by the Society for Industrial and Organizational Psychology (SIOP) and the National Academy of Human Resources (NAHR).

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Do Super Bowl ads pay off?

D’Amore-McKim School of Business Associate Professor Bruce Clark notes the pros and cons of multimillion-dollar Super Bowl ad placements before this Sunday’s upcoming game between the New England Patriots and the Atlanta Falcons.

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In the Media

Business owner at 16

Ted Clark highlights important traits of successful family businesses in this WCVB Chronicle segment.

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In the Media

Make high earners save Social Security

Joseph Giglio suggests that long-term Social Security funding issues need to be addressed for all of those who worked for and rely on its benefits in his Patriot Ledger column.

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D'Amore-McKim Dean search underway

The search for a new dean at Northeastern University's D'Amore-McKim School of Business is now underway; led by a diverse committee, including distinguished Professor Mark Huselid and Northeastern's Provost James Bean.

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