Faculty

Will Snapchat's IPO flourish like Facebook's or tumble like Twitter's?

The popular social media platform Snap Inc., parent company of Snapchat, recently went public, selling 200 million shares resulting in a $3.4 billion net gain. Since going public, stock in the company has fallen, leading some to question its long-term viability. D’Amore-McKim assistant professor Kuncheng Zheng weighs in on the change and Snapchat’s future.

Read More